“We looked at every vehicle and every display,” said Goodguys’ Ed Capen. “We were very impressed by the creativity of the rig and awning. Having the product displayed in the back invited people in to look at the parts and it felt very futuristic.”

The Spectre rig features a step-in shop space, automated folding awnings that are actually the sides of the truck, rolling product displays with interactive screens where customers can watch videos look up intake systems for their vehicles and even a mobile merchandizing store filled with branded t-shirts, jackets and hats. The clean, high performance design also includes parking spaces for Spectre show and race vehicles.

“We spend a lot of time on the road,” says Spectre founder, Amir Rosenbaum. “We attend all the Goodguys shows, and we needed a display that was quick to set up so our team can spend more time racing and talking with our customers. We also wanted our presentation to be different. Spectre Performance is all about innovative automotive solutions, and we wanted our display to represent that. Our parts are high quality and easy to setup, and so is our show rig. We’re very proud to receive the 2010 Outside Display of the Year award.”

Celebrating its 27th anniversary, Spectre Performance designs, manufactures and sells high performance hpR® air filters, ProFab™ cold air intakes and automotive accessories engineered and tested in the most extreme conditions on earth for maximum performance, durability and style. Look for Spectre products at all major automotive parts stores and performance part retailers. To learn more about The Speed by Spectre 341 Challenge or to find a dealer near you, visit us online at www.SpeedbySpectre.com or: Spectre Performance, 1720 S. Carlos Ave. Ontario, CA 91761 or call (909) 673-9800